What you'll learn
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The fundamentals of Customer Data Management (CDM) and its role in CDP implementations
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Various methods for collecting and managing customer data
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Architecture of Customer Data Platform, along with its core capabilities: Data ingestion, profile unification, segmentation, prediction & customer activation
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Strategies for segmentation and prediction within CDPs to personalize customer experiences and drive business impact
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Planning and executing CDP implementations to meet organizational objectives
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Leveraging CDPs for marketing, sales, and customer service operations, including the use of MarTech and SalesTech tools, key metrics, and factors for success
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Case studies: the application of CDPs in delivering quality customer experiences, maximizing customer engagement, and optimizing business performance
Requirements
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Basic Understanding of Marketing, Sales, and Customer Service
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Knowledge of Data Management Principles
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Openness to Learning
Description
The course provides a comprehensive overview of Customer Data Platforms (CDPs), covering their definition, significance, and implementation strategies. Participants will learn about the fundamentals of Customer Data Management (CDM), including data types, collection methods, and governance considerations. They will also explore the components of a CDP, such as architecture, core capabilities, and activation strategies. Additionally, the course delves into the implementation of CDPs, including planning, execution, and use cases specific to industries like insurance. Finally, participants will discover how to leverage CDPs for marketing purposes, analyzing MarTech tools, key metrics, and success factors in marketing, sales, and customer service operations.
Who this course is for:
- Marketing Professionals
- Sales Professionals
- Customer Service Representatives
- Business Owners
